Many companies have done a website, but the website is not ranked, there is no traffic, but also does not have the effect, how can we improve the website rankings? The author has the optimization of enterprise website optimization, especially the manufacturing and processing enterprise website optimization, 10 years of optimization experience, for everyoneShare several ways to optimize the ranking improvement of enterprises.To do the SEO optimization of the website, you must first choose a website building integrity. At present, there are many construction systems on the Internet. It basically contains SEO's function. You can go Baidu to search for website building programs, if it is notLooking, everyone can add my WeChat (with my micro signal in this article) can recommend it to everyone.Both website optimization, website optimization is generally divided into site optimization and interior optimization, while the site optimization generally refers to the internal optimization of the website, and the internal optimization of the website is first is your website building system must have SEO-related functions (aboveIt has been mentioned that many of the current market systems have this feature), and it is possible to configure the relevant functionality when building a website.Next, you need long-term persisting work is the continuous update of the content of the website, mainly including: product information, company news, these two contents.1. First talk about product information, it should be said that no one knows your product information, it is determined whether the product information written is written, the standard of judgment is: If you are a door, you can have a certain product introduction.Learn, then the product information is introduced.When the author communicates with many entrepreneurs, many entrepreneurs said that our product customers will know that they don't need to be too detailed, and it is generally considered that there is no need to introduce very detailed.Yes, many products in the industry may know, but many industries don't understand, many entrepreneurs say they don't need to understand, this seems to be reasonable, but we carefully thinkUnder the search engine is a person outside your product. If it doesn't understand, do you think your website will have a good ranking?Therefore, product information must be detailed, there must be logical, general product information introduction includes: product parameters, product overview, product characteristics, product advantages, product functions, customer evaluation, etc., finally equipped with beautiful product pictures.
2. Second, we have to take a look at the company's news. We see that there is no substantive content of the company's enterprise news. It will generally have the following questions through the survey.(1) Website news is not updated for a long time, and even a new website has been established, only one news on the website news column is "Warmly celebrate the XXX website."(2) Website news is not able to continue to update, and it is possible to adhere to some company news when starting, but later will stop updating because there is no time or without material.(3) In order to optimize the so-called news, some websites have released some so-called news in order to optimize, see these news is unable to read, completely for optimization.The above three points are currently the status quo of small and medium-sized, especially manufacturing enterprises, and the author also analyzed the cause of such status quo: First, many small and medium-sized manufacturing enterprises do not have a special person responsible for the company's website maintenance, and the company is alsoPeople who don't understand; second, and many companies' websites or optimizations are outsourcing to some network companies, and those who are responsible for these companies think that since I give money, those companies have to help me do well, I only manageJust picking up the call.It is this reason that causing no good rankings in the corporate website.So how to solve this problem, given the current situation of small and medium-sized enterprises, relying on enterprises to solve it seems to be a reality, but complete outsourcing is not reliable.The author believes that if a condition can make the office clerk or relevant administrative personnel, as long as there is a certain understanding of the computer, it will go online, will typ, will be a training or dock, the author can provide related services (specificContact See the article's micro signal from the article).For companies that do not have such a person, the author can provide all-inclusive services, but the company must arrange a mechanic staff to dock with me.In addition to the site optimization, the next exterior optimization is the interior optimization. The so-called interior optimization is to leave the links of our website on other similar websites or some authoritative and well-known websites.It is the case, so I don't have technical, but now I don't have technical, but now.The so-called refers to the outer chain.When doing the outer chain, the author does not recommend that the website will release a lot of external chains inside, because it is easy to be used by search engines to be malicious optimization. When we recommend doing the site, it is necessary to gradually enter, do not blindly greed.Free outer chain construction channels are: Baidu knows that Baidu Library (Baidu product stay is very difficult, but not impossible); blog, related forum, self-media (microblogging, etc.), friendship link.
