SEO outsourcing, don't anxious, ask how much KPI can I do, how much is the price?Although such problems are very practical, it is very unreliable, because there is no understanding of the demand, it is impossible to give you a result, even if there is anything.So we started to set up 3 evaluation points, products, and teams.SEO outsourcing geographic is where this SEO has originated, if you are there, you must choose a local SEO to do projects, don't find a company to do it in the company.The truth is actually very simple. SEO executive is basically small-scale enterprises, personnel management and operating costs are very high, so they are difficult to invest in different regions.And many projects have proven: unbalance, the right is not necessarily, the communication is not smooth, and the cooperation is not strong, which will have no legacy in the back of the project.So selecting a local company is an important objective factor that guarantees the service.SEO outsourcing products refer to which Internet products are served in this company, because sometimes the product line, the more service is focused, after all, is a small-scale enterprise cannot be strong on each product.So if you encounter a SEO company to do WOM, do channel purchase, but also bidding advertising, and do mobile app, and do website construction, but also doing the user experience, I don't think it is difficult to do anything.And it is very likely that it is flying (just do it again).So when you understand their products, you should understand what their core products are, it is a service or the service.The SEO outsourcing team refers to 2 people, one is the boss itself, and the other is the employee of doing things.When you understand the SEO company in the first phase, you can understand the background of the boss, because the founder's background determines the genes and culture of this company.If the founder itself is the Internet is born and happens to have done SEO, such a business generally pays very high for the emphasis on SEO products, it is a good signal.If the founder's life does not have a related background, it has been doing media channels, which is a certain extent of product SEO, which may not be their main concern.For the executive team, they are the main force to determine the quality of this company, then you need to understand the past background, working history, etc. of these people.If there is a well-known person with a team, it is a good signal, but remembers a little, the team is flowing, don't be because I heard who is saying anyone, but it is not necessarily the official staff of this company (just the so-calledThe hook relationship), and when a team is hopped to another company, the strength of the company will also be a big discount.Therefore, we must understand team stability.Second stage: historical case
At this stage you need to understand the cases of these companies.It is mainly divided into related cases, the current data and tools are used.Don't just simply look at the logo wall in the PPT, because many times the flicker factor is here, it will steal the column.Because the Logo wall will not tell you how many things they have, have you, it is true or false.The relevant cases are more important than this company, because only the cases related to your company can make your outsourcing advantage.If you don't, you will become the road light of this SEO company, I think most of the customers are reluctant.Although many people will feel that SEO is not the same, there is no much impact on the related case.In fact, this idea indicates that he is still not enough, and has not reached a relatively high realm and understanding.Each project strategy and configuration should be different, the focus is also different, and only the algorithm is algorithm.So you must understand that the other party has a case where there is a similar industry.The second point is the current data, the case that the SEO outsourcing has actually only represents it before, and you should ask what is currently the current project, what is the effect.Because it does not mean, the effect is periodic.If this SEO can do the same as the current data, it means a company that can maintain an effect.Instead of seeking shortline, this is still very important for some advertisers, you don't want your website being punished or unstable.The third point is that the SEO outsourcing usually SEO tools are not much SEO tools, most of them are other software improvements or transform languages, or they are in the form of rental.So when the other party introduces yourself how the SEO tool is, it is actually what is the birth of this software. Why design this software, whether the same software is used in the actual project.According to I observe, domestic SEO is very low for the usage rate of self-developing products, especially SEO, because everyone does not have a systematic check data, many times, just watching the data statistics system such as GA, not understanding assistanceThe use of application software.
